endonym
📖 Definitions
noun
A name used internally to refer to a place, people, language, etc.
For example, Germany’s endonym is Deutschland, because that’s what
Germans call their country.
💬 Usage Examples
“PLU [People Like Us] is the English elite’s secret name for their own upper-middle-class tribe ... So I’ll be a good little anthropologist and call this tribe by its own smugly self-satisfied endonym.” Kate Fox; People Like Us; New Statesman (London, UK); Oct 10, 2014.